THE “FU*K IT” MOMENT

Adam and his family have always loved the outdoors, creativity, and the art of making something out of nothing. Moving back North was the spark they needed to stop talking and start pressing. With a “FU*K IT” attitude, they decided to give it a go.

THE PLAN: BOOZE MEETS ART

We don’t want to be just another bottle on a shelf. The idea is to release limited-edition ciders in bottles designed by artists we love. It’s small-batch booze meets collectible art.

THE FRUIT

It started with “Crap Apples”—the original wild trees from which all modern varieties grew. To make the dream a reality, Adam reached out to the local community to rescue their unwanted garden fruit. It turns out that “unloved” fruit makes for a serious drink: we recently picked up a Silver at the British Cider Championships. Not bad for a load of waste apples.

ME

Adam (we’ve changed his name to protect his identity) grew up in Kent. Most of his time was spent playing cricket and “scrumping” apples from local orchards—a weird contrast to the ’90s New York hip-hop and UK Britpop that actually inspired him.

With a mother from the North and having married a West Yorkshire lass, they moved their lives from Kent back to her home county. They are now raising their two children among the rugged hills of West Yorkshire.He’s a serial scrumper who hates to see waste and finally found a way to turn a childhood habit into a business.

DELIVERY & THE WORLD

Shipping cider isn’t exactly green. To help the world stay slightly less fucked, for every order over £60 we’ll attempt to offset the delivery fumes by planting a tree.

We try to package everything using sustainable materials instead of plastic. It can be a bit messy to unpack, but it’s better for the planet. Every order gets us closer to our goal of having our own van and a full-time driver on the road.

DON’T PANIC

We’re human; if your order is a bit late, don’t stress. If it’s damaged, let us know and we’ll sort it. Once it arrives, get it into the fridge, let it settle for a few hours, and enjoy.